What We’ve Learned
Over the past two decades, we’ve built a wealth of experience understanding the future-centered challenges of brands, policy-makers, creatives, technologists, and activists, as well as the constantly moving edges of practice. We’ve written two books to document these experiences, tools and contexts.
How to Future: Leading and Sense-making in an Age of Hyperchange
Scott Smith
with Madeline Ashby
(Kogan Page, 2020)
A practical, tactical guide to applied futuring, based on years of hands-on experience around the world. How to Future doesn't predict the future — it provides tools and practices that enable better understanding of possible futures and their impacts, how to prototype ideas that engage others in these futures, and how to tie them to strategy and cultivate habits of everyday futuring.
"There are few voices I would rather have in my head, to keep me company into all those futures, than Scott Smith and Madeline Ashby… this book is an exemplary way-finding tool."
— Distinguished Professor Genevieve Bell, Director of the 3A Institute, Australian National University
Chinese ed.
未来领导：极度变革时代的领导和创造意义 — Buy
Future Cultures: How to Build a Future-Ready Organization Through Leadership
Scott Smith and Susan Cox-Smith
(Kogan Page, 2023)
Future Cultures explores how to engage everyone in creating new futures — from improving skills of sensing and anticipation to changing the way leaders consider risk and uncertainty — and provides practical advice on how organizations can rewire their cultures to be better prepared for the future. It includes conversations with leading futurists, strategists and designers from IBM, AXA, McDonald's, the BBC, UNDP, Salesforce, and other leading companies, foundations, governments and NGOs.
‘The only book I’ve read which digs deep and offers practical, actionable tactics for success.’
—Nick Foster RDI, Former Head of Design, X, the Moonshot Factory
Polish ed.
Kultura Przyszłości — Buy
Are you interested in finding out more about the books, ordering a set to use as textbooks, obtaining custom reprints, or interviewing the authors?